During TBL's 22-23 Season they gave away these cool viewfinders in celebration of the teams' Hall of Fame induction that month. I was asked by our marketing team to come up with a 3D animation to help promote it.
I really enjoyed stepping out of the norm and approaching this as product animation versus a sports broadcast style. Acquired a model that was similar to the physical version and adapted it inside substance painter and c4d. Was able to add in the photos that would be visible with the physical version into the render as well.
in-game live promotion of the viewfinder
Thank you.
Tools: Cinema 4d, Redshift, After Effects
Model: Cg Trader
@dar.ivel on instagram ☺
